#81
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The Reference line has been a hallmark of ARC for decades. Why throw all that brand recognition away. It's like Porsche deciding to kill off the 911s because they have a 918.
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#82
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Quote:
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Oracle Delphi, SME V, Lyra Titan i, REF CD7, REF 3, REF PH2SE, VT200mkII, ML CLX 25th |
#83
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Besides Ref 6 replacing 5SE and Ref 3 Phono replacing 2SE Phono, I've seen on a couple of different dealer sites that ARC is discontinuing the LS17SE, LP1, PH6, PH8, DSPre, DS225, DS450 and DS450M. No mention of LS27. Any news of replacement products?
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#84
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Actually, I think they are now run by Italians. |
#85
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Are you saying they are not going to call them reference products? Or are you talking about the new look of their products? |
#86
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So, you better be careful or you sleep with the fishes...
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Avid Acutus SP, NO ARM, Benz Micro LP-S, Whest Audio PS.40RDT SE, PS Audio DSMP+DS DAC, Simaudio Moon 700i, Dali Epicon 6, Simaudio Moon Nēo 430HAD, HiFiMan HE-1000v2, Chord Sarum SA XLR, RCA, USB, Chord Sarum speaker, Nordost Vishnu power, Furutech plugs, PS Audio P10+Chord Sarum SA power, Stillpoints Ultra SS, Ultra Mini and LPI, HiFi Racks rack, Audio Desk Systeme PRO+Keith Monks Omni RCM |
#87
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I mean that Reference line has clear "identity" which continues from one generation to next and so on. To break this continuity with so obviously different looks might put off some long time customers but of course if market research shows bigger potential to attract new customers with new looks then sure this is the way to proceed. I personally prefer the somewhat traditional looks which indicates respect to the history of whole Reference product line. Just my 2c.
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Oracle Delphi, SME V, Lyra Titan i, REF CD7, REF 3, REF PH2SE, VT200mkII, ML CLX 25th |
#88
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I was told that the G series was aimed at the young affluent customer. It is all about living the audio lifestyle. Having a more stylish line made for younger customers maybe made sense. But changing the looks of the Ref series to match seems short sighted. Now you have 2 lines with similar looks not that different in price, that are also very close in sound quality. It seems a bit redundant.
Also notice that the VT100 was never replaced. There are no tube amps in the regular line anymore. |
#89
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Thanks for looking out but I'm connected. |
#90
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Hey guys:
My guess, and it's only that, will be that there will be a convergence of lines such that the most expensive and best of each GS model will be the Reference with others having the same new GS look. To pay back the $ due on the leveraged buyout, the extra advertising budget, the World of McIntosh NYC townhouse and others on the drawing board, ARC and all WOM brands will probably have to sell more gear and more expensive gear to a broader audience (including the Asian market). It will not lose me and many members of its tried and true base simply because the gear looks different as long as the product keeps getting better. But the cool new look (which is retro and modern at the same time) will, I believe, appeal to a larger audience. Soon the young rich kid who wants his tubes as a living room showpiece, but also wants the best sounding model---can find it all in the best of the GS series which will be called the Ref. Just a guess.
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Wilson Alexia V, ARC Ref 160M MkII,Ref 40,Ref Phono2SE, Shunyata Triton3, Typhon, Sigma PCs, ICs & SCs, Spectral SDR4000SV (w MIT IC), Belcanto PL1, Oppo 205, Marantz 2270 (tuner only):AudioDesk and VPI record cleaners, Furutech Demag & Destat; Stillpoint Apertures, TechDas AF 3S Premium with SAT CF9 and Kuzma 4pt 9" arms, Lyra Atlas Lambda SL, Dynavector XV1-t stereo and XV1-s mono carts, Miyajima mono, Shure V15VxMR, |
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