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Too Many Flavors?
I kind of hinted at this issue with my last post but I was too cryptic.
McIntosh continues to add amplifier upon amplifier, each with a (slightly) different character. Mono, stereo, solid state, tube, multichannel, class D, direct coupled, transformer coupled, with meters, without meters, with compound meters, etc. I like the added choices but is it wise to spread the product line so thin? I imagine Charlie Randall knows what he is doing but I would hate to see the “classic “ McIntosh products suffer from neglect. These new products extend McIntosh to a lower price point where previously only second hand McIntosh were available. Of course there are opportunities to increase revenue with novel products but there is risk. I suspect unloading Audio Research helped in financing these new product runs. Hopefully, McIntosh will realize the same benefit Porsche experienced with the Cayenne but in its infancy there were concerns about betrayal of identity and reduced prestige. If these new products prove to be unreliable, of inferior workmanship or poorly performing it may a difficult blow from which to recover. This is armchair quarterbacking but I am curious what AA members think. I personally wish for McIntosh to succeed but am a little concerned at the same time. Mike S. |
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