|
Audio Research State of the Art Audio Reproduction |
|
Thread Tools | Display Modes |
#11
|
||||
|
||||
I agree with you that this is (hopefully) one step in a larger strategy to grow. If we knew where they see their 'market' for each brand, what they view their strengths in technology and products are and how they view their competition, it might be more obvious why they have taken this step.
__________________
Main Equipment: Kharma Elegance dB11-S, JL Audio F113v2 X 2, Block Audio Line & Mono SE Amplification, Bricasti M21 DAC, Antipodes Kala K-50 Server, Clearaudio Performance SE. Satisfy tonearm & Maestro Wood MM cartridge. Power: Shunyata Everest 8000, Sigma XC v2, Sigma NR v2, Block Audio PCs, Defender, ADDPowr Wizard Grounding: Shunyata Altaira CGS - 4 X Alpha CGS cables, Network : Supra Cat 8+, Twin (Nenon) Modified Buffalo GS2016 Switches, Keces P3 LPSU, Cables: Wireworld Platinum 8 USB, Wireworld Platinum Eclipse 8 Speaker cables, 6M & 1M Tubulus Concentus ICs, Other:Two PSI Audio AVAA C20, Multiple GIK products, Stillpoint Apertures, Stillpoint Minis and Ultra SS, Three 20 Amp lines, Furutech GTX - Gold outlets, Adona Rack |
#12
|
||||
|
||||
Quote:
Think of the Swatch Group. The name is not from the highest end of the brands - that would be Breguet, BlancPain, Glasshutte, etc. The name of the group is from the most recognizable of the brands. It's all about brand recognition. The Swatch Group - Swiss Made |
#13
|
||||
|
||||
Is this a worldwide thing or US only? Because in my neck of the woods McIntosh would be virtually unknown, and rarely seen in the wild. ARC and Sonus Faber would be MUCH better known in audiophile circles here.
|
#14
|
||||
|
||||
World of McIntosh makes it sound like McIntosh is the primary brand. Sonus Faber, ARC, Wadia and Sumiko are just their secondary brands. Like Tudor is to Rolex. Not quite in the same league as McIntosh.
With the name Fine Sounds all brands were equal. It was a collection of some of the greatest brands in high end audio. Not McIntosh and its side kicks. The other thing that troubles me is what changes have been made. ARC use to carry parts for almost everything it ever made. This no longer seems to be the case. |
#15
|
||||
|
||||
Quote:
The goals of Fine Sounds and WOM are the same: bring their products to a greater audience than the aging out/dying off audiophile circles of the world. |
#16
|
||||
|
||||
I'm sure that's true (and after all, they're the ones who have marketing guys who will have studied this!) but I'm surprised they've chosen a name that seems to alienate some of those aging out/dying off audiophiles and their brand preferences, no matter how small that circle might be. Of course, ultimately it doesn't really matter to me, but I find it an interesting decision.
|
#17
|
|||
|
|||
Charlie Randall said the goal of WOM was to "allow you to fully understand how luxury audio can enhance your lifestyle". I sent a note to him to ask him what he meant by "luxury audio" but I never got a response.
|
#18
|
|||
|
|||
Understanding, luxury and lifestyle in one sentence... Yeah, treat your customers like idiots...I think I'm going to vomit. McIntosh...legendary in alienation.
|
#19
|
|||
|
|||
Quote:
|
#20
|
||||
|
||||
Aging out/dying off, a perfect way to describe most of us.
__________________
Indeed, if facts were available, then faith is not required, so in a sense, faith can be based on the absence of evidence-a fiction. |
|
|
Audio Aficionado Sponsors | |