Sonus Faber-New Homage Speakers

[klipschfan]

This is translated from Italian...

Sonus faber: the force of the team for the two new plans, Loved future and future Guarneri

Competence, experience and passion of a brought together team will be still the winning crews of Sonus faber. The advances on the new diffusers in escape in 2011
Vicenza, 04/01/2011 (informazione.it - communicated press) the print of a company acknowledges also from the vivacità of its know how and from the choices that ago at the level of collaborators and distributors. It knows Giovanni Menato well, Sales Manager di Sonus faber - company vicentina leader in the production of acoustic diffusers - than in this interview anticipates the next innovationes and its point of view on distributors and collaborators explain us.

- The innovation is made of acquaintance, but also of inspiration. Which type of cues collects from the collaborating insides to the company?
The cues that can be collected are very many, since the team is one of our points of force over recent years to this part. To new they arrive us ideas or from the persons who take care of research & development, or of the attache's to the field trades them, because everyone has something to offer. Moreover, the craftsmen can give their contribution, than he even derives from other withins, but very he adapts himself to enrich a handicraft already highly industrialized.
At last, also the distributing ones give to profits suggestions, above all regarding finishes or the details that can be of approval for the public to which go to address, but also with respect to which tipologia and wrap of price the market demand in a determined moment.

- Com'è the management of the relationships with the distributors?
The contact with our partner in the world (beyond 40 distributors) happens through programmed visits and encounter to field fairs. To such Sonus aim faber it is investing in men and resources for monitorare and organizing always better the net it trades them in the world. Organizational aspects to part, the relationship must be however constant and much strait, considering the most precious role that the distributors carry out for Sonus faber, monitorando the last tendencies of own market of reference.

- the R&S embraces a field of acquaintances a lot variegato, spacing from solutions in types them and 3D to the knowledge in the field of the impiallacciatura of the wood, closely handicraft and manual. How is fed the know how inner?
Above all at the present moment we make reference to different levers for feeding the know how inner. Today the R&D unit is composed from a team of young people at the head of which there is Paul Tezzon. Inside of the team the roles are various and specific: there is a designer, coming from other fields but gotten passionate of hi-end; an other expert of the attached field to the search of new and innovative materials with which to only produce driver/diffusing; two designers who take care themselves of coadiuvare the designer and ingegnerizzare all the products; at last an engineer who helps in the product development and the measures.

- This approach makes so that us it is a constant monitoring on new searches and new tendencies, rendering possible the opening to the new one. The ideas of base for the new products come dates in before struck from Sonus faber but, thanks to this type of stimuli, back can be spaced new plans or different declinations of the same one, in a continuous process of brainstorming.

- Than role it has the force of the team in the two new plans, Loved future and future Guarneri?
Own the team in company has allowed to develop, not only the prestigious plan of the Sonus faber, but also the new diffusers that are in order to exit for year 2011. To short two new diffusers will be introduced on the market on wrap of the Homage line. They will be three ways and successively 2 ways, than also remaining in the Sonus tradition faber, will be enriched from all those technological and technical-productive aspects, that they have characterized ours reference, the Sonus faber, and from a look winning and fresh. In the second part of the year there will be an ulterior surprise for all our fans.

- The expectations regarding the Sonus faber to the next day of its presentation were many elevating. Which answer has arrived from the audiofili that have been able to listen to the new diffuser?
An answer much positive one, since the Sonus faber has been a large one succeeding, that it picks today us pleasantly of surprise. We are in fact managing new orders for demanded new, that they will go to satisfy desires of chosen distributors, thanks to specific customizzazioni. Also the distributors who have been able to listen to the system declared are estasiati, and are a beautiful result, if he is believed that we have from ours also the audiofili and the international press. (News in preview: Sonus faber has gained the Golden Award di Stereo Sound, the maximum of the acknowledgments for the category of the diffusers).

- The relationship with distributors are a lot important, or at a distance, or make face. There are new fairs or new plans that are involved and strengthen the relationship between the company and the net of the distributors?
Plans are in yard new, and moreover we of Sonus faber keep ourselves to being always present when one of our distributors has an important event, in which we will be been involved one of our diffusers. It is for that we move ourselves gladly in Germany, in Spain, in America, in order to assure to us that our diffusers and the entire system comes settati in corrected way, and for giving to our support and our advising.

- We know that some lines of product more are demanded in some markets, like happen for the Toy in the Chinese market, a lot that has been previewed a version with laccatura color cherry in order to go encounter to the taste it orients them. There are other products protagonists of other markets? And how much counts knowing itself to adapt to the taste and the form mentis of the reference market?
Regarding the laccatura color cherry, has been be a matter of a limited edition that it has satisfied the market orients them. Us they have been also other personalizzazioni, like the cabinet in maple or cherry, that demands from the market come American, while Europe preprefers the clear woods or the classic walnut. We have decided to diversify to finishes and details of the products in order to go encounter to a more and more demanding market, and it gives satisfaction to be able to offer a service to us in more.

[howiebrou]

Gotta be a computer translater!

[klipschfan]

BabelFish to be exact!...

[klipschfan]

This is slightly better!

Italian to English translation
Vicenza, 04/01/2011 (informazione.it - press releases) The footprint of a company is also recognized by the liveliness of its know-how and the choices we make in terms of employees and distributors. John knows Menato, Sales Manager of Sonus faber - Vicenza company leader in the production of speakers - in this interview that anticipates future innovation and explains his point of view of distributors and partners.

- Innovation is made of knowledge, but also of inspiration. What kind of ideas collected from employees within the company?
The ideas that you can pick up are many, given that the team is one of our strengths for a few years now. New ideas come to us by people who are engaged in research and development, both the commercial department, because everyone has something to offer. In addition, the artisans can make their contribution, which maybe comes from other areas, but adapts well to enrich a craft already highly developed.
Finally, the distributors give useful suggestions, particularly regarding the details or details that may be of satisfaction to the audience you are in contact, but also on what type and price range the market demands at any given time.

- How is the management of relationships with distributors?
The contact with our partners around the world (more than 40 distributors) is done through scheduled visits and meetings at trade shows. To this end, Sonus Faber is investing in people and resources to better monitor and organize the sales network in the world. Organisational issues aside, the report must still be constant and very close, considering the valuable role that distributors play in Sonus faber, monitoring the latest trends in your market.

- The R & D covers a very diverse field of knowledge, ranging from digital and 3D solutions to knowledge in the field of wood veneer, craft and manual closely. As you supply the know-how inside?
Especially at the present time we are referring to different levers to power the know how. Today, the R & D department consists of a team of young people at the head of which is Paul Tezzon. Within the team the roles are different and specific: there is a designer, but from other areas of hi-end enthusiast and another expert in the field involved only in search of new and innovative materials they produce driver / speaker , two designers involved in assisting the designer and engineer all the products, and finally an engineer who helps in product development and measures.

- This approach ensures that there is constant monitoring of new research and trends, making it possible to open the new. The basic ideas for new products are given in the first instance from Sonus Faber, but thanks to this type of stimuli, it can range to new projects or different variations of the same, in a continuous process of brainstorming.

- What role does the strength of the team in the two new projects, future Amati and Guarneri future?
Just the team in the company has made it possible, not only the prestigious project of the Sonus Faber, but the new speakers that are about to leave for the year 2011. In a short will be featured on two new speakers on the end of the line Homage. They will be a three-way and then a 2-way, while remaining in Sonus faber tradition, will be enriched by all those aspects of technology and technical-productive, that have characterized our reference, the Sonus Faber, and an attractive look and fresh. In the second half of the year there will be another surprise for all our fans.

- Expectations of the Sonus faber aftermath of his presentation were very high. That question was answered by audiophiles who have heard the new speaker?
A very positive response, given that the Sonus Faber has been a great success, which now takes us a pleasant surprise. In fact we are managing new orders for new applications that will satisfy the desires of petrol stations, with specific customisations. Even distributors who have been able to hear the system said they were delighted, and it is quite an achievement when you consider that we have on our music lovers and even the international press. (News in preview: Sonus faber has won the Golden Award from Stereo Sound, the highest award for the category of speakers!).

- The relationship with distributors is very important, from a distance, both face to face. There are new exhibitions and new projects that involve and strengthen the relationship between the company and the network of distributors?
New projects in the pipeline, and also we Sonus faber we want to be always present when one of our distributors have an important event, which will be involved in one of our speakers. That's why we go willingly in Germany, Spain, America, to ensure that our speakers and the whole plant are set properly, and to give our support and our advice.

- We know that some product lines are most in demand in some markets, as with the toy in the Chinese market, so that was a version with a cherry-colored lacquer to meet the oriental taste. There are other players in other markets? And how important is the ability to adapt to the taste and mindset of the target market?
As for the cherry-colored lacquer, it was a limited edition that satisfied the Eastern market. There were also other customizations, such as maple or cherry cabinets, which are required by the U.S. market, while Europe prefers the classic light wood or walnut. We decided to diversify and finishing details of the products to meet an increasingly demanding market, and gives us satisfaction to offer an additional service.

[TommyC]

I'm eager to see some pictures! Will Sonus Faber still make the most beautiful loudspeakers in the world without Franco Serblin?

[Still-One]

Originally Posted by TommyC

I'm eager to see some pictures! Will Sonus Faber still make the most beautiful loudspeakers in the world without Franco Serblin?

Very good question.

I would have to say the "Fenice" is beautiful in a different way from a pair of Strad's.

Jim

[cmalak]

By the way, in case anyone is in the market for SF speakers, looks like they have promotional pricing as shown here on Sumiko's web site: Sumiko Audio : Sonus faber special. The way I read this is these are new list prices until Jan 31 so maybe there is additional room to negotiate from here . Don't know if there is excess inventory in the channel but this makes sense in light of new product introductions in 2011 (3 new speakers), so clearing existing inventory to allow for strong launch of new products is logical.

[howiebrou]

Originally Posted by TommyC

I'm eager to see some pictures! Will Sonus Faber still make the most beautiful loudspeakers in the world without Franco Serblin?

I doubt it somewhat. Seems the new management are going for shock and awe whereas Franco was really an artist in every way. The Ktema looks great in real life and sounds even better.

[T-3G]

Originally Posted by cmalak

By the way, in case anyone is in the market for SF speakers, looks like they have promotional pricing as shown here on Sumiko's web site: Sumiko Audio : Sonus faber special. The way I read this is these are new list prices until Jan 31 so maybe there is additional room to negotiate from here . Don't know if there is excess inventory in the channel but this makes sense in light of new product introductions in 2011 (3 new speakers), so clearing existing inventory to allow for strong launch of new products is logical.

They do this every holiday season. Actually, they do this all year long - the models with "Special" designation on the website have always sold at the "holiday" prices. I got my pair of Elipsas for $16,800 in 9/2009 as opposed to $20,800.

[cmalak]

Originally Posted by T-3G

They do this every holiday season. Actually, they do this all year long - the models with "Special" designation on the website have always sold at the "holiday" prices. I got my pair of Elipsas for $16,800 in 9/2009 as opposed to $20,800.

got it...