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  #11  
Old 11-22-2011, 09:18 PM
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Aaaa---iiiii-daaaaaa


Sounds like a Jewish Grandmother scalding her Granddaughter.


Bill, are we going to see some pics of the Aida?
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  #12  
Old 11-22-2011, 09:23 PM
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AIDA is an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis. It describes the steps that a prospective customer goes through before deciding to buy.

Attention – The first stage of the buying process. A salesperson's job is to catch the prospect's attention well enough to get them to listen further. Some versions of AIDA refer to the first stage as 'Awareness,' meaning that the prospect becomes aware of options.

Interest – To bump prospects to the second stage, a salesperson must develop their Interest in the product or service. This is usually where benefit phrases come heavily into play. Many marketers successfully use storytelling in their direct mail packets to get their prospects interested.

Desire – In the third stage, prospects realize that the product or service is a good fit and will help them in some way. Salespeople can bring prospects to this point by going from general benefits to specific ones, often using information uncovered during earlier stages to fine-tune the sales pitch.

Action – The fourth stage occurs when the prospect decides to take Action and become a customer. If the salesperson carried their prospect through the first three stages and responded appropriately to any objections, this stage often follows naturally. If not, the salesperson may need to prompt a prospect to act by using closing techniques.
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  #13  
Old 11-22-2011, 09:25 PM
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Quote:
Originally Posted by jdandy View Post
AIDA is an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis. It describes the steps that a prospective customer goes through before deciding to buy.

Attention – The first stage of the buying process. A salesperson's job is to catch the prospect's attention well enough to get them to listen further. Some versions of AIDA refer to the first stage as 'Awareness,' meaning that the prospect becomes aware of options.

Interest – To bump prospects to the second stage, a salesperson must develop their Interest in the product or service. This is usually where benefit phrases come heavily into play. Many marketers successfully use storytelling in their direct mail packets to get their prospects interested.

Desire – In the third stage, prospects realize that the product or service is a good fit and will help them in some way. Salespeople can bring prospects to this point by going from general benefits to specific ones, often using information uncovered during earlier stages to fine-tune the sales pitch.

Action – The fourth stage occurs when the prospect decides to take Action and become a customer. If the salesperson carried their prospect through the first three stages and responded appropriately to any objections, this stage often follows naturally. If not, the salesperson may need to prompt a prospect to act by using closing techniques.
Dan, the "Action" part may be the limiting factor for many due to the $$$$ for Mademoiselle Aida.
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  #14  
Old 11-22-2011, 09:32 PM
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Quote:
Originally Posted by jdandy View Post
AIDA is an acronym developed in 1898 by advertising pioneer E. St. Elmo Lewis. It describes the steps that a prospective customer goes through before deciding to buy.

Attention – The first stage of the buying process. A salesperson's job is to catch the prospect's attention well enough to get them to listen further. Some versions of AIDA refer to the first stage as 'Awareness,' meaning that the prospect becomes aware of options.

Interest – To bump prospects to the second stage, a salesperson must develop their Interest in the product or service. This is usually where benefit phrases come heavily into play. Many marketers successfully use storytelling in their direct mail packets to get their prospects interested.

Desire – In the third stage, prospects realize that the product or service is a good fit and will help them in some way. Salespeople can bring prospects to this point by going from general benefits to specific ones, often using information uncovered during earlier stages to fine-tune the sales pitch.

Action – The fourth stage occurs when the prospect decides to take Action and become a customer. If the salesperson carried their prospect through the first three stages and responded appropriately to any objections, this stage often follows naturally. If not, the salesperson may need to prompt a prospect to act by using closing techniques.
Undoubtedly E St. Elmo Lewis was an Italian opera buff.
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  #15  
Old 11-22-2011, 09:34 PM
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Bill, are we going to see some pics of the Aida?
Not if I want to keep my job. It has been made clear to me by Sonus faber that I may not post or email any images before the launch.
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  #16  
Old 11-22-2011, 09:37 PM
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Not if I want to keep my job. It has been made clear to me by Sonus faber that I may not post or email any images before the launch.
Ok! Will just have to wait...
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  #17  
Old 11-22-2011, 09:43 PM
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Quote:
Originally Posted by metaphacts View Post
Undoubtedly E St. Elmo Lewis was an Italian opera buff.
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  #18  
Old 11-22-2011, 09:43 PM
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Quote:
Originally Posted by metaphacts View Post
Not if I want to keep my job. It has been made clear to me by Sonus faber that I may not post or email any images before the launch.

. .

Better behave.


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STUDIO - McIntosh C1000C/P, MC2301 (2), MR88, Aurender N10, Esoteric K-01X, Sonos Connect, PurePower 2000, Stillpoints, Furutech Flux 50, Michell Gyro SE, Michell HR Power Supply, SME 309, Ortofon Cadenza Black, Wireworld, Sonus faber Amati Anniversario
LIVING ROOM - McIntosh C2300, MC452, MR85, Magnum Dynalab 205, Simaudio MOON Neo 260D-T, Schiit Audio Yggdrasil, Aurender N100H, Micro Seiki DD40, Ortofon Cadenza Blue, Nakamichi BX-300, Sony 60ES DAT, PS Audio P10, Furutech Flux 50, Sonos Connect, Stillpoints, Wireworld, Kimber, PMC EB1i, JL Audio f113
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  #19  
Old 11-22-2011, 10:43 PM
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Undoubtedly E St. Elmo Lewis was an Italian opera buff.
Quote:
Originally Posted by BlueChiaro View Post
Robert, Verdi was a world-wide rock star in 1898.
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  #20  
Old 11-22-2011, 10:57 PM
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Quote:
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Robert, Verdi was a world-wide rock star in 1898.
Oh, I know, Bill...don't you see me on the classical thread? I'm anxiously awaiting the unveiling of the grande dame...
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