Apple iPhone OS 4 Preview from ecoustics.com

[Still-One]

Originally Posted by f1 fan

Jim...so if you download a app, there will be a ad(s) with the selected app instead of the app by itself like it is now?

Dave

I am not sure but this is what it says.

iAd, Apple's new mobile advertising platform, combines the emotion of TV ads with the interactivity of web ads. Today, when users click on mobile ads they are almost always taken out of their app to a web browser, which loads the advertiser's webpage. Users must then navigate back to their app, and it is often difficult or impossible to return to exactly where they left. iAd solves this problem by displaying full-screen video and interactive ad content without ever leaving the app, and letting users return to their app anytime they choose. iPhone OS 4 lets developers easily embed iAd opportunities within their apps, and the ads are dynamically and wirelessly delivered to the device. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of iAd revenue.

[f1 fan]

Jim...the way I read it the ads appear with the app. Hope I'm wrong.

Dave