Quote:
Originally Posted by cmalak
Your "unless" point is likely what's happeniing. Looks like intro of Django has been most successful in history of Marten according to the company, and while the revenue and profit per speaker in the Heritage line (Miles/Bird/Getz) is higher than in Django, if they can make it up in volume (which it sounds like they are doing), they will do that trade every day. Plus the more accessible the product in terms of price point, the more likely they will attract new customers, and not necessarily cannibalize from their higher priced models.
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All good points and I would agree. I wonder if the revamped Heritage will have some associated price changes. Nothing crazy, but I could see the line shift upwards just a bit.