Of course they know what I've bought, but they don't know whether I give it away, never listen to it, when I listen to it, what I listened to after I listened to it, etc. i also have a local record store that I frequent that doesn't even know my name - they know my credit card number but not my name. So, what and whether I'm listening to anything in particular at any given time is not known via a turntable.
I readily acknowledge this is only one small thing and the vast portfolio of data available about me and sites I visit and much of what I do at those sites is tracked and recorded. Vinyl listening though is private and I somehow take a bit of solace in that, however misplaced it may be.
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