Thread: B&W in BMW
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Old 05-16-2017, 10:21 AM
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Quote:
Originally Posted by Patrick Butler View Post
Not quite correct. Harman has a automotive division that assists with the engineering of OEM systems (electronics, fixtures for mounting drivers, etc.) and owns a number of brands (Mark Levinson, JBL.) We work with them in creating Bowers & Wilkins systems for our automotive partners, but Harman (now owned by Samsung) doesn't own any part of Bowers & Wilkins.

Regards,

Patrick Butler
B&W Group North America
My apologies, I thought B&W sold the OEM branding rights to Harman just like B&O. B&O sold their automotive division to Harman.

http://www.autonews.com/article/2015...M10/150529831/

A smart move to partner with a concern that has the majority market share (yes, even bigger than Bose) in the OEM audio business. If one is pitching their brand to an automaker, one wants the Harman rep sitting right next to them.

http://www.businesswire.com/news/hom...Bowers-Wilkins
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