Have to admit I can't stand VB but i'm sure you Americans would be tickled pink by this ad
[ame=http://www.youtube.com/watch?v=WA1h9h7-_Z4]VB Victoria Bitter (Australian ad) 1988 - YouTube[/ame]
Recently they changed their recipe and replaced the byline "For a hard earned thirst you need a big cold beer, and the best cold beer is Vic. Vic Bitter" with "Vic Bitter - the drinking beer". They are trying to lose the working class association and move it upmarket.
Before the recipe change, the beer was more of a lager and was only slightly bitter. It was certainly easy to drink, and had more character than some of the carbonated beer flavoured cordial found on American shelves (e.g. Heineken and Coors). The newer recipe is actually not bad, but with so many excellent beers on our shelves there's no reason to drink it.
Oh, and here's another nice ad ... this time for Carlton Draught
[ame]http://www.youtube.com/watch?v=2OK9kkyj4vw[/ame]