Quote:
Originally Posted by W9TR
In this case the majority of audience members preferred the second guitar.
It was the $200 Yamaha.
The test was repeated multiple times during the conference with different audiences each time.
The second guitar always won. Didn’t matter if it was the Herrmann Hauser or the Yamaha.
The demonstrators explained the the loud white noise from clapping between selections changed the audience’s perceptual bias in a positive way that caused them to favor the second guitar.
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There was a blind A/B test comparison between a level-matched tube and a solid-state power amp at an audio show some years back which provided the same result (2nd choice preferred) even without applause. I suspect that, had there been an A/B/X test, the results would show a random correlation.