Gibson / Esoteric
Today’s music is not what it was growing up in the 70s and 80s, and more before that period of time, instruments seem to be taking it on the chin.
Gibson was reporting sales of 170,000 guitars a year worldwide - that’s still a lot of guitars.
Since the bank is so nervous they typically decide to implement payment penalties in hard times versus helping find a solution for both parties. I’m sure at one point the bank was proud to tout Gibson as a client.
Paul Allen would be a perfect fit to come in and buy the banks notes at a discount and oversee a positive turnaround - going to work on getting him aware of a potential opportunity.
Gibson is a part of American culture and must be saved.
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