That would be because he is a hifi retailer that sells a competing product. At least he is honest and puts it in his profile, assuming the profile is legit.
The internet is the playground of the bored and the mischievous. Interestingly, one of those links notes that Mr Dickie is ok with people not liking the look of his designs. It is clearly going to appeal to some folks more than others.
Better than having a bland box that no one notices. After all, the next question from our friend might be, why are they so ugly? This is a nice segway into why the design is a superior solution to the average shoe box or the more up market shoe box with a shiny finish.
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