Update...I reported that the bass output wasn't really where I wanted it to be initially. Not the greatest of room acoustics here. BUT I sent my Audioquest speaker cable back to be shortened and re-terminated with premium spades on both ends. I had a long run in my previous home. Never really liked the Pangea bananas. Just didn't feel secure.
Speaker cable arrived and connected and I thought I had accidentally increased the the gain on the back of the speakers. It was that noticeable. I don't really understand it. You would think that a not so great connection would also affect the whole range of the frequencies.
No placebo.
Its real. I have better bass now. Tighter and more forceful.