I long ago gave up trying to describe what the WAMM is. When you try, you sound like an audiophile idiot with an overabundance of inadequate superlatives. But then the person hears it. Even after your description they tell you that they were completely unprepared for what they experienced. They are at a complete loss for words. This goes for potential clients, dealers, manufacturers, reviewers, and friends.
So now I say nothing at all except "you'll tell me." And the most common response from the listener is "Now I understand why you didn't try."
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