I've seen the Pryma at Selfridges yesterday. The fit and finish are just sublime, in comparison the P7 seemed shoddy. It felt very comfortable on the head and I could see myself use it over long period of time.
Sensitivity was excellent and I had to turn down my iPhone volume whereas the P7 and the Grado were too low for my test.
For the sound, I wasn't blown away which is why I didn't buy it ultimately. It sounded quite different from what I have at home. The store being Selfridges during Christmas, it was very noisy and comparison was not easy between the rest. Pryma is clearly oriented toward the luxury buyer and not the audiophile. They are targeting people who buy on looks alone.
The joke was the vendor telling me the speakers inside were McIntosh...
I'm happy with what I have right now (i.e. the standard white headphones that come with the iPhone everyday and the Bose noise cancelation when traveling) as I'm not really picky for on the go audio.
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