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-   -   Magico M-Rack (https://www.audioaficionado.org/showthread.php?t=18399)

wizard 01-09-2013 04:11 AM

Magico M-Rack
 
http://www.my-hiend.com/leoyeh/2013a/IMG_6401qq.jpg

Penthouse-D 01-09-2013 10:02 AM

I'm afraid to ask the cost.....

cmalak 01-09-2013 10:17 AM

I am going to guess in the $8-$10K region

takahwon 01-09-2013 01:05 PM

Guess the m-rack is the progression of the magico qpods, which sets you back about $1700 for a set of four. Four shelves, some extra technologies in the columns and you're probably looking at the 10k region. Hoping Magico doesn't delve into amps, pre-amps and other components to fill up the shelves on their m-rack...purchasing decisions are already too complex....Constellation just upgraded their Virgo to the Virgo II :sigh:

Penthouse-D 01-09-2013 02:10 PM

Insanity....

McPlanar 01-10-2013 03:03 AM

Quote:

Originally Posted by Penthouse-D
Insanity....

+1

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Johnbr 01-10-2013 03:13 AM

I say 10 to 15k.

JSCC 01-10-2013 05:13 AM

Quote:

Originally Posted by takahwan (Post 423377)
Guess the m-rack is the progression of the magico qpods, which sets you back about $1700 for a set of four. Four shelves, some extra technologies in the columns and you're probably looking at the 10k region. Hoping Magico doesn't delve into amps, pre-amps and other components to fill up the shelves on their m-rack...purchasing decisions are already too complex....Constellation just upgraded their Virgo to the Virgo II :sigh:


Not complicated lah! Just buy all gears from ONE BRAND! That's me. Won't sound too bad as the gears should all be voiced as one, I think. Mix & match, then complicate, not to mention Cables will add another big variable!

joeinid 01-10-2013 07:02 AM

Quote:

Originally Posted by JSCC (Post 423757)
Not complicated lah! Just buy all gears from ONE BRAND! That's me. Won't sound too bad as the gears should all be voiced as one, I think. Mix & match, then complicate, not to mention Cables will add another big variable!

Jerry, I think you have a point and it makes a lot of sense. Sometimes mixing is a bad idea.

howiebrou 01-10-2013 11:39 PM

Quote:

Originally Posted by joeinid (Post 423771)
Jerry, I think you have a point and it makes a lot of sense. Sometimes mixing is a bad idea.

I like mixing. Get the best from each manufacturer and go for their core strengths. Of course you have to audition the combo first!

Otherwise if you start off with one crap component from one brand at the end all you have is a pile of ....:D

MyPal 01-10-2013 11:47 PM

I am currently mixing Furutech & Siltech with great success. Predominantly, Siltech will be used more on 2 ch side with the Furutech on the multi channels.

The aim is to get Siltech wire running discretely through the entire 2ch loom.

Although I must say that I am extremely happy with the performance of the Futurech Silver Arrows Phono cable. It's a winner. :thumbsup:

As for the Magico M-rack, I do love the look of it.

jazzman 01-11-2013 09:52 AM

it weights >250kg of machined aluminium, and multi-layer damping system with different metals. I doubt it will cost less than 20-25k given the material and manufacturing time involved.

dhizzle 01-11-2013 11:59 AM

I really like this rack. It's one of the coolest ones I've seen In a while. Very simple and modern with an openness that allows you to see more of the gear. Ha, that last sentence sounded like I was reviewing a speaker or cable.
Would look really good with some black glass from Mcintosh in there. Wonder if you can get Magicos custom colors?
Oh we'll, I probably won't be able to afford one anyway.

howiebrou 01-11-2013 09:03 PM

Quote:

Originally Posted by dhizzle (Post 424356)
I really like this rack. It's one of the coolest ones I've seen In a while. Very simple and modern with an openness that allows you to see more of the gear. Ha, that last sentence sounded like I was reviewing a speaker or cable.
Would look really good with some black glass from Mcintosh in there. Wonder if you can get Magicos custom colors?
Oh we'll, I probably won't be able to afford one anyway.

I think they copied TAOC :yes:

http://i165.photobucket.com/albums/u43/howiebrou/b.jpg

http://i165.photobucket.com/albums/u...G_1170-2-1.jpg

dhizzle 01-11-2013 09:48 PM

Quote:

Originally Posted by howiebrou (Post 424554)

I think they copied TAOC :yes:

Yeah, very close. The TAOC is probably a little cheaper too.

dcc 01-14-2013 02:49 PM

http://www.stereophile.com/images/011213Magico-600.jpg

"Magico's MRack ($30,000–$50,000, depending upon configuration) absorbs and dissipates energy with the same constrained-layer damping mechanism employed in the Magico QPod equipment supports that Michael Fremer raved about in his June 2012 "Analog Corner" column, and that I use under my transport and DAC. Constructed of 500 lbs of aluminum, copper, and damping compound, the MRack is a byproduct of the R&D Magico put it into their Q series of loudspeakers. "Think of the MRack as a giant QPod," says Magico's Alon Wolf."

mbovaird 01-14-2013 03:04 PM

Quote:

Originally Posted by dcc (Post 425975)

"Magico's MRack ($30,000–$50,000, depending upon configuration) absorbs and dissipates energy with the same constrained-layer damping mechanism employed in the Magico QPod equipment supports that Michael Fremer raved about in his June 2012 "Analog Corner" column, and that I use under my transport and DAC. Constructed of 500 lbs of aluminum, copper, and damping compound, the MRack is a byproduct of the R&D Magico put it into their Q series of loudspeakers. "Think of the MRack as a giant QPod," says Magico's Alon Wolf."

Have we now officially reached a new level of insanity? $50,000 for a rack? How much jumping around and vibrating is gear doing that we need this?

BlueFox 01-14-2013 03:25 PM

Looks like most will require two racks for all their stereo gear, and then another one or two racks for the multichannel/HT gear.

cmalak 01-14-2013 06:18 PM

Quote:

Originally Posted by dcc (Post 425975)
http://www.stereophile.com/images/011213Magico-600.jpg

"Magico's MRack ($30,000–$50,000, depending upon configuration) absorbs and dissipates energy with the same constrained-layer damping mechanism employed in the Magico QPod equipment supports that Michael Fremer raved about in his June 2012 "Analog Corner" column, and that I use under my transport and DAC. Constructed of 500 lbs of aluminum, copper, and damping compound, the MRack is a byproduct of the R&D Magico put it into their Q series of loudspeakers. "Think of the MRack as a giant QPod," says Magico's Alon Wolf."

I saw this in Stereophile's CES coverage. It's absolutely ridiculous :icon_thumbsdown: There is the high-end and then there is the stupid-end. I think this clearly wades in the latter.

DesW 01-14-2013 06:30 PM

Quote:

Originally Posted by cmalak (Post 426099)
I saw this in Stereophile's CES coverage. It's absolutely ridiculous :icon_thumbsdown: There is the high-end and then there is the stupid-end. I think this clearly wades in the latter.

Totally agree this Magico BS is absurd.

D

Jerome W 01-14-2013 06:41 PM

Absurd.
But what is more amazing is that they built it because they think that they are going to sell it !

mbovaird 01-14-2013 06:55 PM

Think of the system you could buy for $50,000. $500 for a Salamander rack, and. $49,500 for the rest.

BlueFox 01-14-2013 08:08 PM

Eliminating vibration is important to better sound. However, for the average user spending the $50k on better gear will probably give better results. On the other hand, if you are using Magicos top of the line $175K speakers, along with other 6 figure electronics, and 5 figure cables, then 50K for a rack is probably a small investment.

TommyC 01-14-2013 08:22 PM

I think isolation device is very important. My BDI furniture makes my Aurieges humm like crazy.

Penthouse-D 01-15-2013 09:44 PM

Bordering abusive.....

Masterlu 01-15-2013 09:59 PM

HRS MXR... The Best I have found, and less money too!

http://www.audiofederation.com/deale...k/IMG_8600.jpg

gtubes 01-15-2013 10:49 PM

Magico, I want two. What a bargain.

rlacoste 01-16-2013 01:48 AM

Quote:

Originally Posted by Jérôme W (Post 426117)
Absurd.
But what is more amazing is that they built it because they think that they are going to sell it !


How do you know that?
I have talked to Wolf at the show, and he said it was built for their use, not as a product for sale, but since it performs so well, they do get orders to build these. The rack has over 250 lbs. of machined copper alone and it is MASSIVE. If you attended the CES, you may have wondered why Magico room (using these racks) sounded better than other Magico rooms (not using these racks). Not sure the racks are the reason but… :scratch2: BTW, there are just as expensive, if not more, racks out there that may, or may not, performs as well but sure don’t look as slick (Critical Mass)

Jerome W 01-16-2013 02:20 AM

Quote:

Originally Posted by rlacoste

How do you know that?
I have talked to Wolf at the show, and he said it was built for their use, not as a product for sale, but since it performs so well, they do get orders to build these. The rack has over 250 lbs. of machined copper alone and it is MASSIVE. If you attended the CES, you may have wondered why Magico room (using these racks) sounded better than other Magico rooms (not using these racks). Not sure the racks are the reason but… :scratch2: BTW, there are just as expensive, if not more, racks out there that may, or may not, performs as well but sure don’t look as slick (Critical Mass)

My remark was just ironic.
Of they think they will sell it.
Mr Lacoste, you defend Magico like a Crocodile :D
:thumbsup:
BTW, do you know the price of 250 lbs of copper ? Around 600 euros, let's say 800 dollars.
I still don't see the relation with the price asked and I still think it is absurd to spend 50k in a rack but anyone is free to do whatever he wants with his money....

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MyPal 01-16-2013 02:32 AM

Jerome... But maybe the entire rack is drawn from a single mono crystal copper filament? That would make it expensive. Voila! Magico. :p

Elberoth 01-16-2013 03:20 AM

I agree that it is absolutely ridiculous. For the price, you can buy 4 hi-tech, active isolation protforms from Accurion.

jazzman 01-17-2013 09:55 AM

Quote:

Originally Posted by Jérôme W (Post 427015)
My remark was just ironic.
Of they think they will sell it.
Mr Lacoste, you defend Magico like a Crocodile :D
:thumbsup:
BTW, do you know the price of 250 lbs of copper ? Around 600 euros, let's say 800 dollars.
I still don't see the relation with the price asked and I still think it is absurd to spend 50k in a rack but anyone is free to do whatever he wants with his money....

Sent from my iPad using A.Aficionado

do you know the price of the raw material of your pair of Wilson? less than 1000USD.
Sorry, but your comparison is meaningless. I happened to have done acquisition due diligence on different hifi OEMs a few years back, so I know quite well industry cost structure, I can guarantee you that most players in the industry don't make any money.
If you really want to understand where your money goes keep in mind that when you buy a hifi product for 100:
- 50 to 60 goes to the pocket of the distributor
- with the 40 left for manufacturer, 40 to 50%% of the cost goes to payment of overhead: accounting, IT, product design cost, sales cost, management cost... So assuming 10% margin, you have less than 20 left for the COGS (cost of good sold).
Talking about COGS, material cost represents nothing in most hifi products. The rack is mainly aluminium (with some copper). It weighs 500lbs, not 250. Keep in mind that machining something like the M-rack probably takes 4 days to 1 week. Just calculate the depreciation of a 3 axis equipment for one week, and the cost of the machining guy (around 4-5k per month in US). Then you need to do ultra fine polishing- because with anodizing, you need to have a quality of finish at the micron level or you will see imperfections. Then add on the top the cost of finishing itself: anodizing like what Magico is doing costs a fortune because it is a very toxic process, only very few facilities to do that. And at the end you need to ship them... in a wooden crate. You can add 300-400USD extra.

Selling price for the rack may be crazy, but you pay the fact that this thing has been developed to sell maybe 10 of them (even not sure, I also believe they just developed their own rack for their own demo because they couldn't find anything good enough for them, the same way they developed their own music server and are not selling it), that everything is produced in US, that finishing is ultra expensive and that distributors capture more than half of the value. The fact it is super expensive doesn't mean they make really money on it. Unfortunately this is the problem of all audiophile niche products.

Elberoth 01-17-2013 01:20 PM

You raised some valid points. However, it is hard to overlook the fact that Magico's own Q3 speaker, which also weights 500lbs (600 lbs shipped), contains two sets of expensive drive units, expensive crossovers, is constructed from much greater amount of parts (which makes it also much more labour intensive to build) and yet - is over 20% less (costs $38,950 USD per pair).

It is really hard not to get the impression, that they charge so much because ... they think can !

Jerome W 01-17-2013 02:19 PM

Quote:

Originally Posted by jazzman

do you know the price of the raw material of your pair of Wilson? less than 1000USD.
Sorry, but your comparison is meaningless. I happened to have done acquisition due diligence on different hifi OEMs a few years back, so I know quite well industry cost structure, I can guarantee you that most players in the industry don't make any money.
If you really want to understand where your money goes keep in mind that when you buy a hifi product for 100:
- 50 to 60 goes to the pocket of the distributor
- with the 40 left for manufacturer, 40 to 50%% of the cost goes to payment of overhead: accounting, IT, product design cost, sales cost, management cost... So assuming 10% margin, you have less than 20 left for the COGS (cost of good sold).
Talking about COGS, material cost represents nothing in most hifi products. The rack is mainly aluminium (with some copper). It weighs 500lbs, not 250. Keep in mind that machining something like the M-rack probably takes 4 days to 1 week. Just calculate the depreciation of a 3 axis equipment for one week, and the cost of the machining guy (around 4-5k per month in US). Then you need to do ultra fine polishing- because with anodizing, you need to have a quality of finish at the micron level or you will see imperfections. Then add on the top the cost of finishing itself: anodizing like what Magico is doing costs a fortune because it is a very toxic process, only very few facilities to do that. And at the end you need to ship them... in a wooden crate. You can add 300-400USD extra.

Selling price for the rack may be crazy, but you pay the fact that this thing has been developed to sell maybe 10 of them (even not sure, I also believe they just developed their own rack for their own demo because they couldn't find anything good enough for them, the same way they developed their own music server and are not selling it), that everything is produced in US, that finishing is ultra expensive and that distributors capture more than half of the value. The fact it is super expensive doesn't mean they make really money on it. Unfortunately this is the problem of all audiophile niche products.

I did not raise the point of the weight of copper relative to price. Lacoste did.

takahwon 01-17-2013 05:09 PM

Quote:

Originally Posted by jazzman (Post 427653)
... So assuming 10% margin, you have less than 20 left for the COGS (cost of good sold).....
Talking about COGS, material cost represents nothing in most hifi products..... The fact it is super expensive doesn't mean they make really money on it. Unfortunately this is the problem of all audiophile niche products.

I now nearly feel guilty haggling about price with my audio dealer!!!

jazzman 01-17-2013 06:53 PM

Quote:

Originally Posted by Elberoth (Post 427706)
You raised some valid points. However, it is hard to overlook the fact that Magico's own Q3 speaker, which also weights 500lbs (600 lbs shipped), contains two sets of expensive drive units, expensive crossovers, is constructed from much greater amount of parts (which makes it also much more labour intensive to build) and yet - is over 20% less (costs $38,950 USD per pair).

It is really hard not to get the impression, that they charge so much because ... they think can !

Good point. Keep in mind the impact of volume effect: they will sell much more Q3 than M-rack, so productivity increases, share of fixed cost decreases, etc. Margin given to distributors also change by category: a dealer will make for example more money on accessories like cables than on speakers. Don't know about racks.

jazzman 01-17-2013 06:54 PM

Quote:

Originally Posted by takahwan (Post 427832)
I now nearly feel guilty haggling about price with my audio dealer!!!

all the opposite... dealers are the one making the larger margin... at least the one who are successful and are selling ;-)

beat5 09-09-2015 03:06 AM

Quote:

Originally Posted by Masterlu (Post 426855)
HRS MXR... The Best I have found, and less money too!

http://www.audiofederation.com/deale...k/IMG_8600.jpg

ivan does this rack come in a wide body version - where you can sit two units side by side?

Bavarian05 09-23-2015 04:58 PM

Quote:

Originally Posted by cmalak (Post 426099)
I saw this in Stereophile's CES coverage. It's absolutely ridiculous :icon_thumbsdown: There is the high-end and then there is the stupid-end. I think this clearly wades in the latter.

+1

Masterlu 09-23-2015 07:06 PM

Quote:

Originally Posted by beat5 (Post 724949)
ivan does this rack come in a wide body version - where you can sit two units side by side?

Yup, better bring both wallets too! ;)


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