according to this link, it will list at $110,000 USD

I am sure it is extremely well built, and likely sounds amazing judging by what Stereophile had to say about the 2110 preamp:

Boulder's 2110 is the best-measuring preamplifier I have encountered. Not only are its distortion and noise very low, the 2110 doesn't change its operating parameters with output voltage, load impedance, or the setting of the volume control, and hardly at all with frequency. I am not surprised that Michael Fremer was impressed by what the 2110 did in his system.

Even if I had that kind of cash to spend on a single component, I don't think I could bring myself to buy it. I just can't get past the looks -- for that kind of cash, it ought to look the part too.

I can see $105k but $110k is a deal breaker for me. :D

I suspect it looks better in person. By the picture only though, it's one I hope to admire (and hear) in someone else's home.

I spent a day at Boulder listening to the 3010 compared to the 2110. Thanks to Rich Maez and Boulder for letting me do that.

The 2110 is everything Mike Fremer wrote in his review in Stereophile. So the 3010 should not have been much better -- how much more can there be, right? On some recordings, the two were pretty close. But on others, the difference in resolution and impact was startling. The more dynamic and complex the music the bigger the difference is my takeaway. I listened to "Joey and Drums of Doom" from the Thank You For Smoking soundtrack, Beethoven 7th and 9th Symphonies, Zaide from the Amadeus soundtrack and many others.

I also saw the new 1110 faceplate -- the pictures on the internet just don't do it justice. It is a beautiful piece. The pictures make it look like there are wavy lines on it -- there are no lines. It is a relief -- several layers like a topographic 3D map. The same on the 1160.

I am going to buy a Boulder pre, just don't which one yet. The 3010 is too big for my rack (too wide) otherwise I would get it. I want to hear the 1110 before I opt for the 2110. So I will have to wait a little while.

That is an audacious piece of equipment. Looks like something that would be on a submarine, or the set of Star Trek from the Motion Picture. I'm not trying to make fun of it. I'm sure it sounds glorious. Honestly, I think if you're charging that kind of money and can back it up with performance, making it look like a technical piece of kit seems appropriate.

Eddy

I am jealous you can even afford to potentially purchase and we're lucky enough to demo the 3010, what a beast that must be!